All industries face uncertainty as new processes and capabilities become evident. In the restaurant industry, the challenges of digital ordering are expanding. Restaurants cannot merely begin offering delivery service without detracting from existing operations, at least not without hiring additional staff reflecting an increased cost for the company, but it would be impractical to eliminate online ordering. Instead of throwing in the towel, especially as the industry accelerates in growth, as reported by QSR magazine, restaurant operators need to understand the challenges of digital ordering for restaurants and how to overcome them.

Digital ordering for restaurants allows restaurant managers to collect more data about their customers and continuously improve. While big players were first in the game, the demand for digital ordering for restaurants has grown to encompass every brand and entity. It is not enough to simply want to embrace digital ordering for restaurants; restaurants must implement the processes and practices necessary to offer digital ordering capabilities fully. Meanwhile, digital experiences are rapidly replacing traditional brick-and-mortar, and those that fail to recognize the potential and value in digital ordering will face the uncertainty of an Internet-driven world.

Food delivery is a fast-growing sector of the restaurant industry. Every company is vying for the online consumer opportunity, explains QSR magazine, but it comes with risk. Third-party delivery apps have challenges in implementation, including mistakes in rekeying orders manually for companies using manual processes. However, integration with point-of-sale systems can add value to third-party delivery and bolster competitive advantage. In fact, consider these critical benefits of Uber Eats integration.