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16 Jul

Posted at 08:12h in Operations by
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The use of digital ordering by restaurants comes as an expected evolution of the industry. For decades, brick-and-mortar retailers have worked to revise and define the best practices for embracing an omnichannel experience for customers. Since the rise of the internet, customers have enjoyed the flexibility to order their favorite products from online platforms, by telephone, and by visiting a brick-and-mortar location. However, retailers had overlooked a grand opportunity to collect data and improve customer experiences; they sought to blend the experiences into one shopping journey. The same evolution is now occurring within the restaurant industry, and digital ordering by restaurants is contributing to the implementation of an omnichannel effect that will create a unified dining experience, regardless of where customers eat.

11 Jul

Posted at 08:34h in Operations by
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All industries face uncertainty as new processes and capabilities become evident. In the restaurant industry, the challenges of digital ordering are expanding. Restaurants cannot merely begin offering delivery service without detracting from existing operations, at least not without hiring additional staff reflecting an increased cost for the company, but it would be impractical to eliminate online ordering. Instead of throwing in the towel, especially as the industry accelerates in growth, as reported by QSR magazine, restaurant operators need to understand the challenges of digital ordering for restaurants and how to overcome them.

02 Jul

Posted at 09:48h in Customer Experience by
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Digital ordering for restaurants allows restaurant managers to collect more data about their customers and continuously improve. While big players were first in the game, the demand for digital ordering for restaurants has grown to encompass every brand and entity. It is not enough to simply want to embrace digital ordering for restaurants; restaurants must implement the processes and practices necessary to offer digital ordering capabilities fully. Meanwhile, digital experiences are rapidly replacing traditional brick-and-mortar, and those that fail to recognize the potential and value in digital ordering will face the uncertainty of an Internet-driven world.

11 Jun

Posted at 13:30h in Technology by
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Food delivery is a fast-growing sector of the restaurant industry. Every company is vying for the online consumer opportunity, explains QSR magazine, but it comes with risk. Third-party delivery apps have challenges in implementation, including mistakes in rekeying orders manually for companies using manual processes. However, integration with point-of-sale systems can add value to third-party delivery and bolster competitive advantage. In fact, consider these critical benefits of Uber Eats integration.