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25 Jul

Posted at 06:26h in Operations by
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The debate over whether to use a branding mobile restaurant app or outsource online ordering exclusively to third-party apps has heated up in the last few months with Uber Eats now available at a whopping 9,000 of fast-food giant McDonald’s 14,000-plus U.S. locations and DoorDash receiving a new investment pushing the company's valuation over $12 Billon. Restaurants across the country strive for an ever-changing way to achieve lower operating costs and higher profitability. A branding mobile restaurant app offers this promise, but the rise of third-party delivery apps makes choosing the right path for online ordering more difficult. Restaurant operators need to carefully consider the differences between a branded digital ordering experience and third-party app to make the most strategic choice. 

18 Jul

Posted at 07:49h in Operations by
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The term, omnichannel, is at the center of the retail and manufacturing world. A company can provide a seamless customer experience that goes beyond a single-channel approach. Customers enjoy the benefits of visiting brick-and-mortar stores; they can order online and pick up in-store. Customers have the power to broaden or narrow their experience to their preference, and the same concept exists in restaurants. Unfortunately, businesses still face significant challenges for restaurants to go omnichannel, even as the number of online orders soars to 6.6% of total orders, reports PYMNTS.com. Understanding how to overcome these challenges will be crucial to success. 

16 Jul

Posted at 08:12h in Operations by
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The use of digital ordering by restaurants comes as an expected evolution of the industry. For decades, brick-and-mortar retailers have worked to revise and define the best practices for embracing an omnichannel experience for customers. Since the rise of the internet, customers have enjoyed the flexibility to order their favorite products from online platforms, by telephone, and by visiting a brick-and-mortar location. However, retailers had overlooked a grand opportunity to collect data and improve customer experiences; they sought to blend the experiences into one shopping journey. The same evolution is now occurring within the restaurant industry, and digital ordering by restaurants is contributing to the implementation of an omnichannel effect that will create a unified dining experience, regardless of where customers eat.

11 Jul

Posted at 08:34h in Operations by
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All industries face uncertainty as new processes and capabilities become evident. In the restaurant industry, the challenges of digital ordering are expanding. Restaurants cannot merely begin offering delivery service without detracting from existing operations, at least not without hiring additional staff reflecting an increased cost for the company, but it would be impractical to eliminate online ordering. Instead of throwing in the towel, especially as the industry accelerates in growth, as reported by QSR magazine, restaurant operators need to understand the challenges of digital ordering for restaurants and how to overcome them.