How to Be an Omnichannel Restaurant Operator Without Decreasing EBITDA

Tracking and understanding earnings before interest, tax, depreciation, and amortization (EBITDA) is a significant problem for today’s omnichannel restaurants. Omnichannel restaurants offer a variety of services, including takeout, drive-through, dine-in, delivery through branded apps, and delivery through third-party aggregator services, such as Uber Eats. Unfortunately, the path to the successful omnichannel operator is not always clear, and those that wish to succeed need to understand a few things about how to do it properly without increasing unnecessary costs and succumbing to critical challenges.

1. Know Where You Stand

A restaurant cannot track what they cannot measure, and the use of tablets only to manage third-party aggregator services will result in poor visibility within your restaurant. Instead of risking everything, ensure your restaurant has the skills to succeed by gaining and tracking actual data relevant to your full suite of services offered.

2. Control Workflows Within the Kitchen

Poor workflow management will result in higher costs and decreased EBITDA. Unfortunately, the use of third-party aggregator services makes managing workflows difficult at best. Today’s restaurant operators do not know where their orders come from, when they come in, what the volume will be and more. This results from the uncertainty that lies within third-party delivery aggregator services. However, leveraging data, restaurant operators can make data-driven decisions on managing kitchen workflows. As a result, workers can focus on cooking and preparing food, not trying to rekey orders and manage unnecessary processes.

3. Take Advantage of New Technologies Within Your Restaurant

Another policy in today’s restaurant world occurs when restaurant operators do not recognize the full potential of available technologies. While third-party aggregators are great, an entire host of other systems exist to streamline restaurant operations further. Imagine a restaurant where customers do not need to interact with staff at all. They simply enter the store and put their order in on an in-store kiosk and go about their experiences. That is the catchphrase. In-store kiosks and integration offer advantages to restaurants without decreasing EBITDA and allowing restaurants to control costs proactively at a high level of competence.

4. Integrate Your POS With All Technology

Yes, the notion of integration comes up often, and restaurant operators know they need to integrate the POS. However, they may fail to realize where integration between POS and technology can add value. Integration effectively eliminates the need to process orders between different systems manually. In other words, orders placed through third-party delivery services are automatically sent to the POS system, which in turn sends information to the kitchen. At the same time, the POS system is the system of record in restaurants, so integration effectively also streamlines reporting capabilities, explains Food Newsfeed. Understanding where your sales come from, and what your customers order, is just as important as the revenue itself. When taking advantage of these reports, efficiencies begin to surface from the time of purchasing ingredients to the time the dish is on its way to the customer. 

5. Respond to Customers in a Timely Manner

A fundamental problem associated with today’s omnichannel restaurants derives from a failure to respond to consumer needs. Unfortunately, consumers do not see your restaurant is managing a host of problems behind the scenes when working with third-party aggregators. They only see a failure to provide a service. This is despite the fact that the third party aggregator is actually the one providing the service, so your restaurant is open to additional risks. More importantly, what happens if the tablet in use without true integration is shut off? The answer to that question is simple; customers will pay for an order and think your restaurant failed to provide a service. Integration eliminates this uncertainty as well, empowering restaurant operators to respond to all needs and wants. Paired with automated responses, the need to interact with consumers decreases even further, allowing restaurants to recapture revenue and avoid the problem of reduced EBITDA.

Apply the Right Omnichannel Strategy by Choosing the Right Restaurant Partner

Not all POS systems are created identical, and the same concept applies to third-party aggregator services. While your business may offer branded delivery and successfully integrate such options into your POS, you are still leaving money on the table when you fell to integrate with the full set of technologies. Avoid these problems by following the steps mentioned above, and choose and integration and restaurant technology partner, such as Tacit, to achieve even higher profitability. Find out how to get started by visiting Tacit online today.

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