Modern restaurant executives continuously look for new ways to meet customer demands and improve service as well as food quality. Convenience has become the leading driving force of digital transformation in the restaurant industry, and restaurateurs are actively engaged in establishing more effective strategies. Unfortunately, restaurant point-of-sale consistency remains a significant issue and hindrance to modern restaurant management, and leaders need to understand why.
Adapting to Omnichannel Service Demands
According to QSR magazine, aging millennials and Gen Z diners now form most of the consumer base and their buying power should not be ignored. In order to keep up with unique service demands, a modern restaurant must successfully make the transition to offering omnichannel dining capabilities. Omnichannel restaurants often have a strong focus on delivery, but true omnichannel goes much further than that. Unfortunately, additional problems arise when inconsistency exists across different restaurant locations, as well as fulfillment channels. True omnichannel goes much further than that. When inconsistency exists across different restaurant locations, as well as fulfillment channels, problems inevitably arise.
Restaurant Point of Sale Consistency Improves Overall Management
Restaurant point of sale consistency plays into the vital factor—convenience. Consistency effectively reduces the barriers to ordering and optimizes order entry. Moreover, consistency in restaurant systems eliminates much of the risk assumed as enterprises look to tap new revenue streams, including third-party delivery. With the industry continuing to see drops in demand of up to 2.4%, says Modern Restaurant Management, restaurant point of sale consistency can serve as an integral way to bring both new services and benefits into the customer experience and hold all locations to the same standards.
Using the Same POS Across Multiple Locations Creates Actionable, Data-Driven Management
Using the same point of sale system also offers a significant advantage—increased use and application of data. In the modern world, technology drives transformation, and while technology optimizes processes, the data it creates holds an invaluable resource. Applied data can answer the most difficult questions of the industry, including “what’s driving consumer behaviors and restaurant decisions?” Other questions asked may follow the success or poor reception of new programs, including loyalty systems, in-app ordering, online ordering by web-based browsers to include dine-in, delivery, in-store pick-up, catering and more. It’s a grand opportunity for restaurateurs to finally understand, predict, motivate, and incentivize more orders among consumers.
For example, restaurateurs may test new menu options for different demographics and regions. While these menu options may vary by location, they should all pour data into the same POS system. This is one of the most significant advantages of an integrated restaurant POS. Since the system tracks all entries, restaurateurs can see how customers receive new menu options, how they compare to existing options, and what can be changed to improve such options further. Paired with customer feedback channels, including social media, consistency in the reporting capabilities can further refine insights and help restaurants supersede declining restaurant ordering activity.
Align Your Restaurant Portfolio POS Systems, Including All Service Options, With the Right Partner
Bring harmony to your disparate locations with restaurant point of sale consistency by integrating your systems. Most importantly, every ordering capability, ranging from traditional dine-in customers through online ordering and online catering, must be included in your POS integration plans. Kickstart your implementation and integration by visiting Tacit online today.