Today’s restaurants have access to plenty of technology and resources to be successful. Unfortunately, the diversification in how consumers order, including the use of third-party delivery services, has created a problem. Restaurant operators need to understand why this problem exists and how middleware POS integration platforms can address it.
What’s Wrong With Middleware Software and Technology?
Middleware software and technology refers to software and systems that were not designed or intended initially to operate within your business. For example, the platforms created by Uber Eats and Grub Hub were designed to apply to any restaurant. While these functions allowed for the rapid expansion of these delivery services, they did not account for the changes within restaurant operations that would be necessary. The idea sounded great on paper, but in practice, restaurants have seen dramatic decreases in EBITDA, as well as increased turnover rates and decreased customer service, notes Food Newsfeed. Now, just because the software was initially intended to run independently does not mean it lacks value. The software can be applied and integrated within your existing systems to derive higher value.
Middleware POS Integration Platforms Enhance Restaurant Efficiency
Integration between middleware POS platforms, such as those in use by third-party aggregators, holds great potential in today’s restaurant industry. Middleware platforms were initially designed to operate independently of your POS system. However, these platforms have evolved, and the companies behind them, such as Grub Hub, began devoting additional resources to the creation of APIs to allow for faster integration with existing POS systems. Unfortunately, the development of APIs is slow at best, so more restaurants are turning to alternatives, such as third-party integrator experts in the restaurant technology space to gain harmony within their operations again.
What Are the Benefits of Middleware POS Integration Platforms?
The benefits of middleware integration derive from the ability to take advantage of your existing technologies, new technologies that arise in the market and still integrate such technologies. In other words, middleware systems can be applied to virtually any existing platform, allowing restaurant operators to avoid the expensive costs of purchasing an entirely new POS system or attempting to offer additional services. While these technologies exist primarily to provide integration with third-party aggregators, they hold additional value through benefits to your restaurant, including improved branded digital ordering capabilities, the introduction of in-store kiosks to streamline ordering, separation of pickup and dine-in orders and more. Furthermore, integrated platforms reduce the need to rekey orders and improve inventory management within the restaurant. As a result, restaurant supply chain management improves, reducing costs associated with managing a single restaurant, lowering the cost throughout the entire supply chain, and driving higher profitability and growth within the industry. Ultimately, it all goes back to increased visibility and compliance with applicable regulations or organizational standards, including the complex relationships between franchisees and franchisors.
Tap the Value of Middleware Integration Today
Regardless of what you may have heard, middleware POS integration is rapidly changing the market and offering the promise of increased profitability, the original guarantees associated with third-party aggregators, and helping restaurant operators achieve success. Learn how your organization can take advantage of middleware POS integration now by visiting Tacit online.