03 Oct Native Screen Generation: Why Ordering Kiosks Finally Get Their Acclaim
Few areas of restaurant management carried the same worth as the introduction of self-service ordering kiosks. While kiosks have remained a component of the quick-service restaurant industry for years, they are rapidly changing how millennials and newer generations approach the industry. To stay competitive and profitable, restaurateurs need to understand the value of ordering kiosks in today’s age.
Why Ordering Kiosks Took a Backseat in the Restaurant Industry for Years
The use of kiosks is nothing new, and multiple quick-service restaurants (QSRs) were quick to embrace the ordering kiosk age. As explained by Alicia Kelso of Forbes, the introduction of the use of kiosks offered an opportunity to reduce labor costs and improved kitchen management. Unfortunately, the technology did not necessarily increase at the same rate. As few as 25% of restaurant customers have used an ordering kiosk within the past three months, but this statistic shows an increase in the use of such kiosks by 7%. More importantly, the demand for kiosks is growing, and up to 30% of customers would prefer to interact with the kiosk versus an in-person cashier. Restaurants that do not embrace the ordering kiosks are effectively leaving money on the table and changing the way customers wish to interact with their favorite restaurants.
Millennials Embrace Kiosks
Self-service is the name of the game in modern restaurant management. As explained by Kiosk Marketplace, companies are approaching kiosks from a demand to stay competitive. While these technologies were considered beneficial in the past, they have evolved to become a necessity in success. At the same time, research indicates that customers that interact via a kiosk are more likely to have a positive in-store experience. Above all else, the use of a kiosk introduces several new components to the customer-restaurant experience, including:
- Interactivity. Self-service technologies provide an unmatched level of interaction between the customer and the restaurant itself.
- Convenience. Instead of waiting on a person to take an order, customers can work with a self-service ordering kiosk to complete interactions and ensure the accuracy of the transaction. Meanwhile, integration between systems further reduces strain on the kitchen.
- Faster speed. While in-store staff has traditionally been limited by the ability to take orders at a human pace, self-ordering kiosks can work independently of the current demands of the facility. In other words, kiosks allow for fast customization and access to ordering features without the excess wait time.
Benefits of Using Kiosks in the Restaurant
The benefits of using kiosks in the restaurant are significant. As explained by QSR magazine, the introduction of kiosks in the restaurant industry can dramatically improve the experience. In addition, kiosks are associated with an increased transactional value, which in some cases can rise to more than 50%. In other words, customers that rely on a kiosk are more inclined to add additional items to their cart before check out. This goes back to the underlying Internet marketing campaigns that encourage customers to order more. Of course, kiosks are not without their limitations, relying on technology, location, and interactive experience and the ability to serve more customers. As a result, businesses must understand the unique characteristics and risks inherent in using kiosks in the restaurant to improve the per-transaction value and increase guest experiences.
Augment Your Ordering Process With Integrated Kiosks Now
Kiosks are the next wave of innovation within the restaurant industry. Whether fast-casual or fine dining, all restauranteurs need to start thinking about the use of ordering kiosks and how they could drive brand value. Find out more by requesting a consultation with Tacit online today.
Pingback:Self-Service Food Ordering: How to Boost Sales Without Steep Investment CostsPosted at 12:44h, 08 October
[…] Self-Service Food Ordering: How to Boost Sales Without Steep Investment Costs 0 0 Branded Ordering Digital Ordering Kiosk Omnichannel Ordering Online Ordering […]
Pingback:How the Best-In-Class Fast-Casual Chains Are Increasing Digital OrdersPosted at 08:55h, 27 February
[…] technology. But, consider this. Renovations allow companies to rethink dining areas to implement self-service kiosks and allow delivery drivers to pick up food and go. The same applies to mobile order-ahead […]
Pingback:Casual Dining Takes an Omnichannel Restaurant Strategy ApproachPosted at 09:57h, 12 March
[…] the potential of taking an omnichannel restaurant strategy approach, including the ability to offer tableside service by kiosk, leverage pickup shelves for mobile order-ahead transactions, and limit delivery will upset […]
Pingback:What Is a Digital Food Experience & Why Is It Creating a Differentiation for Restaurant Operators?Posted at 13:06h, 04 August
[…] likely to be happy when they can personalize their orders with these, using a personal device or in-store kiosk. As explained by Trend Hunter, “from touchscreen tabletop menus to interactive music […]
Pingback:The Restaurant Omnichannel Landscape - TacitPosted at 13:07h, 04 August
[…] kiosks also offer an advantage—letting customers skip the line and order from a kiosk. Also, tableside kiosks may transform the ordering process into a family event, without spending countless minutes ordering from a large screen in the middle of the facility. […]
Pingback:The State of Omnichannel Food Ordering in the Restaurant IndustryPosted at 13:09h, 04 August
[…] Using kiosks to give customers a digital connection point for dine-in guests. […]
Pingback:Campus Dining Convenience: Campus Food Delivery and Mobile Ordering OptionsPosted at 13:23h, 04 August
[…] hall kiosks, while typically reserved for dine-in guests, could be used to order for now or for delivery at a […]
Pingback:What Are the Digital Dine-In Options I Should Offer on My App?Posted at 13:24h, 04 August
[…] for integration between the app and kiosks, including tableside kiosks within the dining area. Kiosks are a great way to both increase engagement and target images and sales more so than an app. However, the same functions within the app should seamlessly carry over into the kiosk and vice […]
Pingback:Outsource or Not: How to Build Stable Hospitality-Food Delivery Provider PartnershipsPosted at 13:45h, 04 August
[…] that luxury in their hotel, their car, at the office or in any other location? Further, imagine an ordering kiosk in the hotel lobby, where many local restaurants and other national chains can have their menu […]
Pingback:Making Food Delivery Efficient and a Great Customer ExperiencePosted at 10:22h, 16 December
[…] has had to make significant adjustments to cope with disruptions. Mobile ordering is here to stay. Ordering kiosks are gradually replacing face-to-face interactions. There were significant disruptions in 2020. But […]