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16 Jul

Posted at 08:12h in Operations by
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The use of digital ordering by restaurants comes as an expected evolution of the industry. For decades, brick-and-mortar retailers have worked to revise and define the best practices for embracing an omnichannel experience for customers. Since the rise of the internet, customers have enjoyed the flexibility to order their favorite products from online platforms, by telephone, and by visiting a brick-and-mortar location. However, retailers had overlooked a grand opportunity to collect data and improve customer experiences; they sought to blend the experiences into one shopping journey. The same evolution is now occurring within the restaurant industry, and digital ordering by restaurants is contributing to the implementation of an omnichannel effect that will create a unified dining experience, regardless of where customers eat.

11 Jul

Posted at 08:34h in Operations by
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All industries face uncertainty as new processes and capabilities become evident. In the restaurant industry, the challenges of digital ordering are expanding. Restaurants cannot merely begin offering delivery service without detracting from existing operations, at least not without hiring additional staff reflecting an increased cost for the company, but it would be impractical to eliminate online ordering. Instead of throwing in the towel, especially as the industry accelerates in growth, as reported by QSR magazine, restaurant operators need to understand the challenges of digital ordering for restaurants and how to overcome them.