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Standard guest experiences in the restaurant industry are evolving. While restaurants once were considered a commodity, today’s consumers expect a genuine, smart experience. Everything around the food impacts the experience, says QSR Magazine. Digital ordering solutions for on-premise dining represent the newest frontier in creating a more engaging experience. Restaurateurs need to understand the limits of traditional ordering solutions for on-premise dining, how digital capabilities deliver a brilliant experience, and the benefits associated with digital transformation for consumers and restaurants alike. 

Digital ordering for restaurants allows restaurant managers to collect more data about their customers and continuously improve. While big players were first in the game, the demand for digital ordering for restaurants has grown to encompass every brand and entity. It is not enough to simply want to embrace digital ordering for restaurants; restaurants must implement the processes and practices necessary to offer digital ordering capabilities fully. Meanwhile, digital experiences are rapidly replacing traditional brick-and-mortar, and those that fail to recognize the potential and value in digital ordering will face the uncertainty of an Internet-driven world.