Standing in line for food at casinos interrupts play, impacting both the guest experience and gaming revenue. Instead, guests scan a QR code at their gaming table, slot machine, or bar seat and order directly from their smartphone without leaving the action.

Convenient digital ordering that keeps guests in the game and on the casino floor is only the beginning. With the right digital ordering strategies, casinos can increase average order value (AOV), improve foodservice profitability, and generate more revenue from every guest interaction. 

Turn Every Order into a Bigger Opportunity
When technology guides guests through the ordering journey, upselling is integrated naturally into the experience. Relevant recommendations and well-timed suggestions encourage guests to spend more, boosting each order’s value and driving ticket averages upward.

A higher AOV can turn a thin-margin food and beverage transaction into a larger, more profitable basket without relying on discounts, extra staff, or additional marketing spend. The key is making every recommendation easy to act on.

Four Ways to Turn Digital Orders into Bigger Checks 
Small increases add up quickly. Using proven digital ordering strategies, casino operators can encourage larger purchases and deliver a personalized guest experience. For example: 

• Connect digital orders to your Players Card. Integrate digital food and beverage orders with a casino’s Players Card loyalty program and utilize insights, purchase history, and tier status to develop tailored menu recommendations and comps. Guests can earn and/or redeem points on food and drink purchases without leaving their game, strengthening engagement and increasing order frequency.
  
  
• Automate upgrades and combo prompts. One of the fastest ways to increase AOV is to make it easy for customers to enhance their order. Food and beverage recommendations that enhance the order and feel thoughtful, not pushy, lead to higher conversion rates.
  
  
• Feature premium items more prominently. Highlight higher-margin items and make them more tempting with appealing images and labels such as “Best Seller” or “Limited-Time.” Check sizes grow when you successfully recommend items that move customers to a higher-priced dish or a new menu category.
  
  
• Set minimum cart values to unlock perks. When guests know that spending a little more unlocks rewards, they’re willing to add one or two extra items to reach the threshold. “Spend $50 to earn double points” is a classic example to motivate guests while reinforcing the value of their Players Card. 

Get More Value From Every Digital Transaction
Digital ordering technology like Tacit can help you put these strategies into practice. 

Leading gaming and hospitality brands trust Tacit’s enterprise platform to keep guests in the game, including Hollywood Casino, operated by PENN Entertainment; select Hard Rock Hotel properties; Peppermill casinos; and many more.

Tacit is designed to work with legacy hospitality systems and complex casino technology, integrating with major Property Management Systems (PMS) and Point of Sale (POS) systems, including Oracle, Oracle OPERA, Silverware, Toast, Agilysis, and Squirrel Systems, as well as Players Card technology providers, including IGT, Konami, and Light & Wonder.

The flexible and future-proof Tacit platform also connects with third-party delivery providers, payment processors, gift cards, smart lockers, and autonomous stores to deliver guests and gamers a smooth ordering experience across every touchpoint. 

Turn Digital Ordering into a Revenue Driver
For casinos, digital ordering is a revenue lever that keeps guests playing and ordering simultaneously. By connecting Tacit’s digital ordering platform with the systems supporting your daily operations, casinos can:

• Increase food and beverage revenue: Tacit’s modern user interface, fast load times, smart upselling, and premier customization features that rival marketplace apps encourage guests to add more to their order.
  
  
• Optimize foodservice operations: Food and beverage orders flow automatically between your POS, PMS, Players Card, and other business systems to generate customer insights, elevate service, and reduce manual reconciliation.
  
  
• Elevate the guest experience: Tailored food and beverage suggestions, personalized offers, and relevant comps without leaving the game keeps guests engaged and boosts the overall guest experience.

Tacit makes every digital order count. Keep guests playing, grow average order value, and streamline digital foodservice operations without replacing technology. Request a demo of Tacit to see how.