Quick-service and casual dining chains are launching corporate catering programs to generate additional revenue. However, the way a catering order is placed has changed. Nearly half of consumers now turn to Google first when looking for catering services, and many workplaces prefer the ease of online ordering over a traditional phone call.

How can Restaurants Set Themselves up for Corporate Catering Success?
A digital ordering system that integrates with search engines and third-party platforms allows restaurants to boost their exposure and meet corporate customers where they are—online.

To capitalize on online catering orders as a consistent revenue stream, restaurants using a robust yet flexible digital ordering solution gain a powerful advantage:

• Increased Visibility and Accessibility

With consumers using Google to find a caterer, having a well-integrated online ordering solution is crucial. Make it easy for customers to place catering orders directly through your restaurant’s website and/or mobile app.

• Operational Efficiency

Managing catering orders through the same online ordering platform as your standard pick-up and delivery orders ensures smoother workflows, minimizes errors, and streamlines menu management and reporting.

• Deliver Digital Conveniences

Today’s consumer expects digital ease and a hassle-free user experience. Allow corporate catering customers to customize orders, schedule delivery times, and save payment details for future orders.

Restaurants should also prioritize features such as:

• Order scheduling and dynamic pricing options
• The ability for customers to modify orders up until a set deadline
• Loyalty and rewards programs tailored to corporate clients

Foster Customer Engagement and Acquisition
In addition to boosting profits, corporate catering is a valuable marketing tool for attracting new customers. Restaurants can introduce their menu and services to a new group of customers. Industry studies show that 45% of diners have discovered a restaurant through a catering event and later visited for a personal meal.

Future-proof your Restaurant with Online Catering
Workplace catering is more than just an add-on service for restaurants; it’s a proven revenue driver. Diversifying revenue streams makes restaurant operators more adaptable and resilient. Plus, extra revenue from online catering orders can be a lifeline for restaurants when unexpected challenges arise.

Actionable Strategy for Online Catering Orders
By integrating catering into an existing online ordering system, restaurants can boost visibility, attract new customers, and optimize operations—all while meeting the evolving needs of today’s food-at-work movement.

Corporate catering customers expect a seamless digital ordering experience, and leading platforms like Tacit can help. To make catering a key part of your restaurant’s growth strategy, let’s talk!