As hotels across North America prepare for the FIFA World Cup, operators are looking beyond room bookings to maximize revenue during one of the largest sporting events.

Food and beverage service is a prime opportunity for hotels and resorts to increase profitability, before and after matches, when guests want fast, convenient dining without leaving the property. The challenge is delivering quality service and meeting guest expectations while managing increased volume with no additional staffing. 

That’s where mobile ordering gives hotels and resorts a competitive advantage. Digital ordering technology helps hotels serve more guests efficiently, increase average check size through automated upselling, and activate additional revenue-generating service areas across the property—all while maintaining service quality during peak demand.

Mobile Conveniences Matter on Match Day
When guests are rushing to a live match or ordering poolside between games, every minute matters.

Digital ordering solutions from Tacit help hotels and resorts operate more efficiently while also giving guests the freedom to order food, beverages, and services online and on their terms. Whether guests are relaxing in their suite or celebrating in the bar, they can use their own device to browse menus, customize items, select from pickup or delivery, and pay securely or charge it to their room.

For hotels and resorts, mobile orders flow directly to the POS system, reducing manual entry errors and improving operational speed. The result is faster service, unparalleled convenience, greater order accuracy, and a frictionless guest experience during high-volume periods.

Tacit’s enterprise ordering system is built for hospitality operations and seamlessly integrates with top Property Management Systems (PMS) and Point of Sale (POS) systems, including Oracle, Silverware, Toast, Agilysis, and Squirrel Systems. Tacit also connects to third-party delivery, payment partners, loyalty platforms, Players Card programs, and a wide range of business tools, allowing operators to streamline, automate, and analyze the entire mobile ordering experience.

Expand Service Capacity to Meet Demand
One of the biggest operational challenges facing hotels and resorts during major events is optimizing staffing levels during demand surges. 

Mobile ordering allows hotels to expand service capacity during peak periods with minimal changes in labor. Outdoor patios, rooftop lounges, pool decks, beach cabanas, and underutilized spaces can be turned into revenue-generating dining areas with QR codes and kiosks. Guests scan a QR code on their smartphones to place an order, while strategically positioned kiosks can reduce long lines and congestion.

Instead of taking orders, teams can focus on preparing and delivering orders, supporting guests, and exceeding service standards. That level of operational efficiency is why leading hospitality brands, including Hard Rock Hotel, IHG Hotels & Resorts, Great Wolf Lodge, and select Marriott Vacation properties, trust Tacit to power their digital ordering.

Increase Guest Spend, Average Check Size, and Access
Mobile ordering doesn’t just improve convenience—it creates consistent opportunities to upsell and increase food and beverage revenue.

Tacit’s user-friendly platform automatically recommends add-ons, premium upgrades, and combos throughout the ordering process, helping hotels and resorts naturally increase average check size. Built-in prompts also allow operators to promote high-margin menu items, limited-time specials, and event-focused offerings during peak periods and rivalry matches.

To generate more revenue, hotels and resorts can expand digital ordering beyond food and beverage by offering on-demand services. Using a mobile device, guests can request extra amenities, purchase upgrades, or schedule a grocery delivery to the room—without calling the front desk. Tacit also offers a call-center module to ensure the in-room phone remains a viable way for guests to order a bottle of champagne or request additional towels.

The easier it is for guests to order, the more likely they are to make repeat purchases. With Tacit, guests can order through multiple channels—QR code, kiosk, mobile app, website, and telephone. Orders go directly to the bar or kitchen, service is expedited, and revenue per occupied room increases through expanded food and beverage access.

4 Ways Mobile Ordering Drives Hotel Revenue
Mobile ordering allows hotels and resorts to capitalize on sporting events like the World Cup while improving long-term operational efficiency. Here’s how:

• Faster service leads to more orders. Guests order instantly when they’re ready instead of waiting for staff, increasing order frequency and capitalizing on impulse purchases.
  
  
• Staff operate more efficiently. By reducing manual order-taking, teams can focus on hospitality and fulfillment without sacrificing service quality.
  
  
• More service areas create more revenue opportunities. Mobile ordering enables guests to place orders anywhere on the property, expanding revenue potential and delivering a modern guest experience.
  
  
• Automated upselling increases average check size. Real-time prompts recommending upgrades and premium items help hotels consistently increase spend per guest. 

Hospitality Brands Score with Tacit
The FIFA World Cup, and high-traffic events like it, can add pressure on hotel operations—but it also presents a major opportunity to drive incremental revenue and showcase your property’s competitive edge.

Working with Tacit offers hotels and resorts a proven, reliable digital ordering platform backed by a partner dedicated exclusively to the hospitality industry. As guest expectations around convenience, personalization, and mobile-first ordering continue to evolve, Tacit’s omnichannel platform provides the flexibility, scalability, and innovation needed to stay ahead – enabling properties to adopt new capabilities and AI-powered tools as they become available. 

HITEC North America 2026
If you’re ready to see how top hospitality brands are driving operational efficiency and optimizing digital ordering with Tacit, visit Booth #1356 at the Hospitality Industry Technology Exposition and Conference (HITEC), June 15-18, 2026, for a live demo. 

Not attending HITEC 2026 in San Antonio, Texas, USA? Contact Tacit to set up a virtual demo.