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Does Your Five-Star Resort Deliver a One-Star Digital Ordering Experience?

Hospitality brands invest in a grand lobby and luxury pool to impress resort guests, yet they overlook one modern guest experience—digital ordering.

Digital-first travelers expect their resort to match the seamless digital experiences they rely on at home. They want the option to order lunch from the pool lounger, request extra towels, reserve a cabana, or purchase late-night snacks with just a few taps on their mobile device.

Mediocre Mobile Ordering at Top-Rated Resorts
A complicated ordering process with an outdated User Interface (UI) that is not mobile-friendly or reflective of the other high-end amenities across the property is not a luxury experience for guests. The resorts that make it effortless to order from anywhere on the property improve guest satisfaction and encourage guests to spend more and order more often, driving revenue.

Five Ways Resorts Deliver a Five-Star Digital Ordering Experience
Creating a premium digital ordering experience that reflects the quality of your resort revolves around five hospitality principles that help remove friction and meet guest expectations:

1. Convenient access and effortless ordering options
Meet guests wherever they are—relaxing by the pool, enjoying the beach, or unwinding in their room—and digital ordering becomes a natural extension of your property and the overall experience. When ordering is simple and accessible, guests tend to order more often.

An enterprise digital ordering platform like Tacit allows guests to browse resort menus, place orders for food, beverages, and ancillary services, charge purchases to their room, choose from pick-up and/or delivery, and use whichever channel is most convenient for them: your website or mobile app, a kiosk, or scanning a QR code.

2. One resort, one ordering experience
Many resorts with multiple restaurants, bars, and cafés create confusion and unnecessary friction for guests when some dining outlets support QR code ordering, others require a phone call, and charging purchases to the room isn’t always available.

Tacit’s platform is omnichannel, creating a singular experience across every outlet. Ordering is intuitive from start to finish and familiar across every channel, reinforcing the premium quality of your resort. Tacit synchronizes guest purchase history, preferences, and ordering behavior to help operators analyze data, personalize every interaction, and drive more spending.

3. Connect every part of the operation
Software and technology systems that don’t communicate seamlessly lead to operational breakdowns, manual workarounds, errors, and inefficiencies. Integration gaps force resort staff to spend more time managing disconnected systems and less time delivering exceptional service.

Designed for the hospitality industry, Tacit’s digital ordering solution connects every part of your resort’s operation by integrating with Property Management Systems (PMS) and Point of Sale (POS) systems, including Oracle, Silverware, Toast, Agilysis, and Squirrel Systems, as well as payment providers, loyalty platforms, Players Card programs, and third-party delivery marketplaces. Orders for food, beverages, and amenities flow directly into existing systems, improving speed and minimizing errors.

4. Real-time menu management
High-end service is about removing friction that causes frustration or inconvenience for guests. Disappointing guests with an incorrect menu featuring sold-out specials and pricing discrepancies is not an indicator of world-class hospitality.

For resorts with multiple dining options and various digital ordering channels, Tacit’s enterprise-level menu management enables operators to instantly and seamlessly update item availability, pricing, specials, and promotions across all channels, including third-party services.

5. Work with, not against, third-party delivery
Enterprise ordering technology that integrates with Marketplace delivery platforms offers advantages and a valuable opportunity. It allows designated restaurants located within the resort to serve diners not staying on the property, expanding customer reach, driving discovery, and boosting takeout revenue.

Unlike other solutions, Tacit’s platform streamlines orders from Uber Eats, DoorDash, and Skip the Dishes directly to your POS system. This powerful integration eliminates the need for staff to punch orders into the POS, saving time and improving order accuracy. A designated parking spot and/or pick-up zone for takeaway orders can further optimize efficiencies and minimize disruptions.

The Right Platform Connects the Entire Resort
A seamless and fully integrated digital ordering experience at resorts starts with enterprise technology. Leading hospitality brands, including Hard Rock Hotel, IHG Hotels & Resorts, Great Wolf Lodge, and select Marriott Vacation properties, trust Tacit’s enterprise solution to power their digital ordering.

Operationally, it can feel like a big leap to implement a robust digital ordering program, but with careful planning and a reliable partner, a proven enterprise platform has the power to:

  • Connect food and beverage operations across the property
  • Lessen the workload for front desk teams juggling guest check-in and room service orders
  • Streamline order fulfillment for the kitchen and your servers
  • Integrate marketplace orders directly to the POS


Ready to Upgrade Your Resort’s Digital Ordering Experience?

Tacit provides experts and the tools to minimize friction, increase food and beverage revenue, improve order fulfillment, and deliver a high-end digital ordering experience that feels as polished as your property. Start the conversation and request a demo to learn more about Tacit’s:

  • Flexible, future-proof infrastructure
  • Customizable UI/UX
  • Omnichannel white-label ordering
  • Enterprise-level menu management
  • Integration partnerships

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