The rising popularity of restaurants among millennials is without a doubt. While older generations have endured years of limited delivery service options, newer generations expect service now and at the best possible price point. By some accounts, reports Medium, the use of dine-in branded apps can dramatically increase revenue and offer opportunities for engagement among your customers. Restaurateurs need to understand the benefits of real-time interactions of dine-in branded apps and how they contribute to brand success.
The Challenge of Using Real-Time, Dine-In Branded Apps
Challenges still exist within the use of real-time dine-in branded apps. Shortfalls within dine-in branded apps experiences will contribute to guest dissatisfaction, and as more customers grow more accustomed to the use of branded apps for service, restaurateurs who fail to implement such technologies risk alienating newer generations. In addition, significant risks exist within branded apps for dine-in customers. Poor integration between dine-in apps and your point-of-sale (POS) system will result in delays in order processing.
Meanwhile, subpar reliability of the access to your branded website will contribute to lost opportunities. In other words, dine-in customers do not have the luxury of time to wait on your app to respond. Even those that use kiosks at the table must ensure optimum uptime and consistent function.
Branded Apps for Dine-In Customers Increase Engagement
Branded, dine-in apps offer significant benefits of traditional approaches to managing time and customers. Since an app relies on the Internet, customers can access your menu, call servers, reorder drinks, and pay for their meal from the convenience of their smartphone. This effectively reduces the burden on your workforce, putting the administrative processes of the restaurant experience in the hands of your customers. Most importantly, the use of such apps increases the engagement of your customer base.
Additional Advantages of Connecting With Customers Through Dine-In Apps
Using dine-in branded apps in your establishment opens the door to a new realm of possibilities for communicating and engaging with consumers. In the same manner, like all industries undergoing digital transformation, the use of dine-in apps represents a continued digital transformation in the food industry. While customers want the option to order food for delivery, restaurateurs must not negate the value of in-person experiences. With each interaction, restaurateurs gain more data, which can be analyzed to identify new trends among time-and customers. This data holds excellent marketing potential, and when paired with loyalty programs, customers receive a higher value for their money.
Moreover, the creation of a branded experience eliminates the concerns of working with third-party food delivery resources to ensure a seamless interaction. Customers see your brand first and foremost, and they are more likely to return following a positive experience. Additional benefits of branded apps for dine-in customers include tracking past order costs and details, integration with reporting systems, faster processing at the time of purchase, and more.
Deploy Dine-In Digital Experiences With the Right Technology and Solutions’ Provider
Restaurateurs must deploy digital, dine-in branded apps to increase engagement with consumers. Digital transformation is coming, and restaurateurs that do not embrace the digital frontier in both delivery and in-person experiences will face setbacks and challenges in staying competitive. Avoid these challenges by choosing the right partner for your restaurant technology needs. Find out how your restaurant can tap into the value of branded, dine-in apps by visiting Tacit online today.