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The Cost of Doing Nothing: What Happens When Resorts Ignore Mobile-First Guests

For today’s travelers—especially Millennials and Gen Z—ordering food, drinks, and services directly from their mobile device is a way of life. These guests summon a ride, order groceries, and pay bills with just a few taps on their phone daily. When they check into a resort, they expect the same conveniences: the ability to order a cocktail by the pool or browse the lunch menu without leaving their chair.

Research shows that 73% of travelers want to use their mobile device to manage their hotel experience, from check-in and payment to dining and amenities. Ignoring these preferences means more than missed revenue—it risks disappointing guests who may take their loyalty elsewhere.

Mobile Ordering Matters
The guest experience is becoming increasingly mobile-first across the hospitality industry, but digital ordering is more than another tech upgrade. Digital ordering solutions like Tacit help resorts operate more efficiently while also meeting the expectations of today’s tech-savvy traveler. By giving guests from every generation the freedom to order food, beverages, and services online and on their terms, resorts and casinos can:

  • Increase guest satisfaction by mirroring their at-home conveniences, like viewing a menu on demand and ordering anything from anywhere at any time of day.

  • Unlock new revenue streams and opportunities through contactless, grab-and-go marketplaces in the lobby.
     
  • Replace static amenities with more on-demand options to request extra towels, forgotten toiletries, and groceries.

  • Keep operations running smoothly, especially during peak hours, by letting staff focus on personalized interactions rather than mundane tasks to enhance the guest experience.

  • Support employee ordering and increase staff retention while boosting productivity. 


Why Tacit is Different

While many POS providers offer basic online ordering as an add-on service, Tacit’s platform was purpose-built for resorts and casinos. That’s why top brands trust Tacit to power their digital ordering, including select Hard Rock Hotel, IHG, Great Wolf Lodge, and
Marriott Vacation properties, in addition to Hollywood Casino properties operated by Penn Entertainment.

Here’s what sets Tacit apart:

  • Seamless Integrations: The Tacit platform seamlessly integrates with popular Property Management Systems (PMS) and Point of Sale (POS) systems, including Oracle, Silverware, Toast, Agilysis, and Squirrel Systems, as well as third-party delivery, payment partners, loyalty platforms, Players Card programs, and a multitude of business solutions to streamline, automate, and analyze the entire mobile ordering process. 

  • Future-Ready on Day One: The Tacit platform is designed to adapt to the changing needs of the hospitality industry. It can handle larger workloads, complex features, and quickly and cost-effectively add new functionalities. This future-readiness ensures that your property can stay ahead of the curve and provide the digital conveniences that guests will expect in the future, including Artificial Intelligence (AI).

  • Pick Your Partners: Tacit empowers resorts and casinos with the freedom of vendor choice. Unlike many platforms that limit extensibility to specific first-party or third-party modules, Tacit allows resorts to pick partners that work best for them such as a preferred gift and loyalty solution or payment partner.

  • Omnichannel Experience: An omnichannel solution gives guests more ways to engage with your brand before, during, and after their stay. Tacit’s platform provides a seamless and consistent ordering experience no matter how guests place their order: website, QR code, mobile app, kiosks with support for tableside ordering, loyalty, and more.

  • White-Label Customization: Tacit’s white-label system and customizable User Interface (UI) ensure an intuitive ordering experience across all of your digital channels—while keeping your brand front and center. When guests experience a consistent look, feel, and ordering flow, regardless of the channel, it builds brand trust and reduces drop-off at checkout.


The Cost of Doing Nothing

If your resort’s digital transformation is at a standstill or slow-moving, there is a risk of poor reviews, lost business, and perhaps worse, irrelevance. According to
HotelTechReport, Millennials are 57% more likely to choose a hotel based on its technology. Additionally, Millennials and Gen Z travelers are known for blending business and leisure trips, placing a high value on digital access and mobile conveniences during their stay. 

The younger generations have growing influence and spending power, and digital ordering is the foundation for the next phase of hospitality innovation: AI-driven personalization. Tacit’s digital ordering platform delivers the mobile conveniences guests expect today while also preparing your property for the future of five-star service. 

Tacit can help make mobile ordering a key part of your property’s growth strategy. Let’s talk!

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