Welcome to the age of omnichannel food ordering. Today’s customers have access to a smorgasbord of dining options, and those options exist in every environment. Large venues for weddings, concerts, sports, and major conventions all must face the challenges associated with food procurement. Food procurement is much more than simply finding enough ingredients in hiring a single caterer. It may involve the unification of dozens of individual restaurants and systems to give customers access to absolutely anything and at any time. This is the nightmare of the modern foodservice industry, but it has a darker side. Without the use of an integrated point-of-sale (POS) system. It will fail miserably. However, managing food procurement in large venues, such as our customer LIVE! Casino & Hotel did, via an integrated point of sale system, can dramatically transform this nightmare into a dream of opportunities for increased profitability.
Where Food Procurement Goes Wrong—Lack of an integrated point of sale system
Due to the wide variety of food procurement, the often overlooked aspect can include failure to integrate payment processing, poor sharing of data, limited insight into estimated delivery time, and much more. The problems continue to grow, and traditional POS solutions were not designed to handle the multi-company approaches to modern food experiences.
According to Hospitality Technology, “one of the biggest stumbling blocks to a smooth POS integration — or integration of any technology type — is connecting disparate systems. Trying to get different systems to talk to one another takes time and financial investment for both the operators and the vendors involved. Some POS vendors have embraced the push towards open architecture and are willing to make their application programming interfaces (APIs) available to developer communities.”
Similar problems have been expressed by past Tacit clients:
“The labor involved in trying to manually source food is significant. If a guest goes to [Aggregator #1] or [Aggregator #2] for their preference, it may not send the order to our POS. It’s not integrated. So, our team member then must take that order from the tablet and key it into the POS manually. It may not be all that accurate either. Mistakes happen.”
The simple truth is clear; not every POS provider will have the systems and software in place to seamlessly integrate with other platforms. Imagine the nightmare of managing food procurement in large venues that want to bring in 20+ restaurants to handle a massive convention. While the host hotel or venue might already have an in-house food strategy—the need to always look beyond the four walls of the venue is essential. And customers expect that.
Managing Food Procurement in Large Venues Relies on Shared Data
Managing food procurement in large venues means connecting with all available vendors without devoting massive resources that undermine profitability. Sharing data between vendor and venue systems is the only way to successfully manage food procurement. An integrated point of sale system eliminates the nightmare of sending thousands of text messages and reports by tablet and hoping workers enter details accurately. In a sense, it is all about the level of automation within managing food procurement for large venues. Think about it; if a large venue must support 5000 guests, food procurement needs to be automated to save resources. It is that simple.
Added Benefits of Using an Integrated Point of Sale System in Large Venues
The benefits of using an integrated point of sale system are everywhere within the smallest of restaurants. It eliminates hassle overrunning reports. It streamlines operational management, and it can even handle replenishment strategies. For large venues, this might include reordering pizza, reordering raw ingredients, handling requests for more paper plates and utensils, and virtually any other need. Since large venues often see most of their profits occur over a relatively short time, such as during a concert, failures within the food procurement strategy will be detrimental. However, an integrated point of sale system in large venues can transform the food procurement strategy in the same way it affects small restaurants trying to offer omnichannel dining experiences.
As reported by Restaurant Business, “Additionally, when a loyalty program is integrated into the POS, returning customers’ information can be stored within the restaurant’s systems—this allows a restaurant to seamlessly suggest repeat orders as well as specials that might be on the menu at that time, plus other promotions or deals. By being able to update menus in one place and having the systems “talk” to each other, restaurant operators can rest easy knowing customers trying to place online orders won’t be able to order something that’s sold out or no longer offered.”
In fact, see what Brian Uran, VP of Loyalty Marketing at LIVE! Casino & Hotel! Had to say about Tacit’s effect on loyalty programs too:
“Their innovative approach to enhancing our hospitality gives our guests the convenience of purchasing from our mobile app without having to step away from the blackjack table or slot machine.”
Unify Your Food Procurement Strategy With a Partner That Actively Connects All Your Available Vendors to Your POS
For large venues, the food procurement strategy is everything. Instead of trying to handle it manually and hoping for the vast, food procurement managers and leaders at such venues need to get on board with an integrated point of sale system that adds value in order to provide a great experience for the guests. Visit Tacit online today.