The modern consumer is the informed consumer, and the next generation expects digital restaurant dining options. It is not enough to simply offer customers the ability to use loyalty programs and track their visits. Instead, today’s restaurant-goers want digital experiences within the dine-in experience. This may include the use of tableside kiosks to pay for food, reorder drinks, or enjoy games. Restaurateurs that manage to get digital restaurant dining experiences right, reports Buzztime, will see gains in labor productivity, especially among front of house staff, and improved guest satisfaction.
The Challenges of Managing Digital Restaurant Dining
Digital restaurant dining comes with significant challenges. Today’s restaurants may be ill-equipped to handle the demands of the digital consumer. Their POS systems may be antiquated, and they may not even have a loyalty program available. More importantly, the lack of data within the establishment contributes to a degree of poor visibility. As with any industry, poor visibility amounts to higher overhead spend, and in the case of franchisees, poor data visibility can lead to underreporting. However, digital dining experiences and the changes implemented within an establishment to create them can overcome these obstacles.
Digital Dining Requires Advanced Technologies That Create Positive Results for the Company
Digital dining technologies, such as self-service kiosks and online menus, immediately reduce the costs and hassle associated with greeting a dine-in customer, obtaining an order, checking on drink requests, and more. Since your wait staff can focus on engaging with the customer, guest experiences are likely to increase. More importantly, guests that take the time to order their meals through self-service kiosks and digital capabilities, including branded restaurant apps, assume accountability within each transaction. As a result, the kitchen is more likely to fulfill an accurate order and the risk of sending an order back decreases. This is a significant benefit for restaurants operating within tighter margins.
Best Practices to Creating Digital Restaurant Dining Experiences in the Modern Age
The path to implementing digital dining capabilities is not always clear, and for some restaurants with limited experience in digital technologies, any change will feel overwhelming. Fortunately, multiple technologies and platforms have been created to integrate digital functions within the existing restaurants. Unfortunately, these platforms do not necessarily have the back-office support needed to optimize current restaurant functions truly. Yes, it is the conversation about third-party aggregators again, but restaurateurs do have an advantage. Taking the time to follow a few best practices can build successful digital dining experiences for their dine-in customers, as well as their customers through third parties and branded delivery apps. These practices include:
- Consider upgrading your point-of-sale system.
- Automated reporting functions must be included in your strategy.
- Consider investing in tableside kiosks to give customers the option to pay at the table, order drinks, or call the server.
- Integrate technology with native and white-label branded apps.
- Track customer visits and retention with big data analytics.
- Obtain feedback from customers after their visit to learn more about what your restaurant can do to improve upon the digital dining experience.
Move to Digital Restaurant Dining With the Right Partner
Digital restaurants are the new frontier, and those that do not implement digital capabilities will face setbacks and the threat of bankruptcy. Instead of risking your organization, get on track with the best-in-class restaurant digital solutions provider. Visit Tacit online to get started and learn more now.